A Guide to using T Shirts for Marketing

Promotional T-shirts have been used for marketing and brand promotion for a long time. Promotional T-shirts can be distributed to clients, to prospective customers, and also to your employees to give them the added feeling of belonging to a brand. You need not be a world famous brand to give away promotional T-shirts. Even start-ups have used T-shirts to create awareness of their product, brand or business.
distributing Promotional T-shirts to your staff is an effective way for brand endorsement. You can design T-shirts with your company logo and marketing message for your employees and if you are hosting a conference, exibition or promotional event, make it compusory for your staff to wear promotional T-shirts. It is a very inexpensive way to make your employees stand out from the crowd and you present an orderly unity among your employees, the same way in which a uniform serves.
Occasionlly companiesbelieve that it is too expensive to purchase a t-shirt online but they are often incorrect. Purchasing T shirts online is a fast and easy process and the choice of online shops is very much better than you expect it to be with some allowing you to undertake the entire design process and payment online.
Corporate branding on T Shirts can significantly increase the brand awareness of a business in a very short period of time and aside from the obvious marketing advantages branded T Shirts and other clothing can enhance the perception of customers to your business. Considering the relatively low cost of purchase and printing T-Shirts against the length of time a good quality T-Shirt can last makes branded T shirts one of the most cost effective methods of marketing for many businesses.

It is widely believed that DTG tshirt printing is more environmentally than screen printing. DTG uses water-based inks to print directly onto t shirts, this means that there are no excess inks used in the actual printing and the only waste that occurs is from the occasional print head cleaning – it’s worth noting that head cleaning does not use any external materials only ink. Then as long as waste ink is disposed of correctly, printing t-shirts using the DTG method should have almost no environmenal impact. Screen printing however has excess inks from parts of the stencil not printed to the tshirt and when screens are cleaned the inks are more often than not washed down the drain.

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Rokko Rondacrade is marketing manager for Tom Dooleys Online T Shirt designers and printers. Tom Dooleys provide Online T-Shirt Design and printing throughout the UK.

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