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Choosing a Discount Brokerage Firm

By: Micheal James

If you are well conversant with the financial market and can make your investment decisions independently, then you can safely opt for a discount brokerage firm to carry out your stock transaction activities. A discount brokerage firm is different from a full -service brokerage firm. The discount brokerage firm offers limited services. Consequently it is relatively inexpensive. Historically, a discount brokerage firm would simply carryout the transactions for the client; these firms also offer limited financial services albeit with extra charges these days. In other words, discount brokerage is for those who can make their own decisions on what to buy and sell without requiring the help of the broker.

Given the vast array of discount brokerage companies available in the market, it might be difficult to find the one that meets your requirements the most. Choosing the right one becomes the most important factor once you consider the fact that your choice can make a lot of difference in savings of the commission, fees and discounts. Consider the following points before making your decision.

  • Your decision should be primarily based on the way you prefer to trade. For example, if you are a day trader, you should ensure that the discount brokerage company provides you with adequate execution speed. Also, ask if it would provide you access to day trading software to analyze the figures and trends required to make a decision. Similarly if you are a swing trader, you must have access to the relevant tools for technical analysis so that you can look for stocks with short-term price momentum.


  • Again, if you are a day trader, the key is not to limit yourself to one discount brokerage firm. This is because one firm may not be able to offer you all segments required for day trading. For example, there may be some firms who offer option trading but may not have facilities for Level II Quotes. Successful traders usually hire the services of two or more than two stock brokers.


  • One important advantage of choosing a discount brokerage firm over a full-service firm is that you can save much in terms of commissions and fees, given the limited services offered by them. Since saving is an important criterion for the customers, customers should pay attention to the fees and commissions the firm are charging and then do a comparative study. Also, make sure that the firm does not have any hidden fees because miscellaneous charges can significantly push up the over-all charges and dent your profits.


  • It is equally important that you check out if the firm is properly licensed and has the relevant experience, certifications and training.


  • Check out the stock forums on the Internet; ask your friends and acquaintances around about the firms to find out why they have used the services of a particular broker. It is always better to use the services from firm, which you can get the right referrals.


Find out about the value-added services the firm is offering. While some stock brokers offer newsletters, research for analysis tools, others may offer services which are available on a pay-per-use basis, or at a limited fee. Also make sure that you do not pay for services that you are not going to use.

Article Source: http://www.articlemonk.com

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