Is Article Marketing Effective?

It's no great secret that the way to gain ranking positions in the search engines is by getting back links. Up to recently this used to consist of contacting other webmasters and asking them to link to your site in return for linking to theirs. Unfortunately this form of reciprocal linking is no longer as useful as it once was. One way links are now the key. There is no better way to get lots of one way links than by creating and distributing articles.

Every website owner needs fresh content. This keeps the search engine spiders coming back and indexing the site on a regular basis. Writing articles and distributing them is an excellent way of providing fresh content for webmasters while ensuring yourself a back link. In this article we'll provide some answers for commonly asked questions.

What should I write about?

Write about what you know and make it relevant to the content of your website this will ensure that the links back to your site are also relevant and enhance the links value in the search engines.

How are site owners going to find my articles?

Once you have finished writing your article you add a resource box to it which contains links to your site. You then submit the article to article listing directories where they are placed in categories. Site owners can then copy them from the directories and use them. They must however keep your links intact

Don't Webmasters just remove the links?

This does sometimes happen but it is often a genuine mistake. If you find one of your articles without live links a quick email to the site owner is usually all it takes to get the links restored. By using a unique pen name or a unique phrase in all your articles you'll be able to trace them through Google much easier.

What length should the articles be?

There is no fixed length recommended. If you try to keep between 350 and 500 words you should be fine. Some people write much longer articles but I see this as a bit of a waste of time as a 2000 word article could easily be split into 4 500 word articles and give you 4 links back to your site.

What is the ideal number of submissions?

That is a matter of personal choice some people believe that you should submit them to as many as possible, personally I only submit to 2 or 3 sites with a Google PR of 3 and above. My personal belief is that this keeps the articles unique enough to benefit any webmasters who use the articles.

How many articles should I be writing?

The more you write the better If 1 article a week gets you an extra 50 links then imagine the links you'll get if you write one article a day. I usually try to write 1 article before breakfast everyday.