Persuade With The Temporal Loop Pattern

Language patterns are some of the most powerful strategies in persuasion. And one of my favorites is the "Temporal Pattern Loop".

Loops create an opening in the mind of your prospect or client which will leave them wanting more.

In order to understand open loops, there are three important things to know: The first is, people need to have closure, a definitive answer, a yes or a no.

Sales professionals experience open loops often when potential customers say those dreaded words, 'I'm going to have to think it over.' Either yes or no, don't tell me you have to think about it.

Number two, when they don't get closure, your prospect's response potential is increased.

So now you know all there is to know about open loops.

But wait a minute... didn't I say there were three things? I did. I told you that there are three powerful things you need to know in order to understand loops and I only gave you two. Isn't that frustrating?

Simply put: People need closure and if they don't get it, it increases their response potential.

Are you still wondering what the third thing is? How much do you want to know?

Sorry. There is no number three. There are only two things you need to know about loops.

Why would I do that? Because by leaving a loop open, by purposefully leaving the third blank, I increased your response potential and piqued your interest.

If you consider a topic that you are really well versed in. . .say it's the Civil War and there isn't anything you don't know about the Civil War, you've learned all there is to know.

What if someone was teaching a class about the Civil War and there was some new information? Well, how could there be? You know everything. All your loops regarding the Civil War are closed.

People get anxious with open loops and they make them sit forward and try to figure out what's going on, what's missing. I told you there were three powerful things you needed to know but only told you two. For many readers, this was a lure they wanted to follow up on and the knowledge of the third thing was going to satisfy this anxiousness.

If you were just skimming this article and not paying too much attention, your conscious mind may not have picked up on the open loop. No matter, you other-than-conscious is always at work and you may have been left with a little nagging feeling of incompleteness.

When you open loops without closing them, people begin to believe that they don't know all there is to know about the subject because if people know all there is to know, they go away and they don't come back. After all, there's no apparent reason for them to stay.

Article Source: http://www.articlemonk.com

Kenrick Cleveland teaches strategies to earn the business of affluent prospects using persuasion. He runs unique public and private seminars and offers home study courses, audio/visual learning tools, and coaching programs in persuasion strategies

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