Show Them Your Personality

There’s a certain generic look that a lot of companies have. Whatever industry they’re in, they take on certain colors or certain images that are very basic for their industry, and so they kind of blend in.

This often extends to the business cards people get printed as well. If I’ve seen one business card it often seems like I’ve seen them on. I’ll find a company name or person’s name in the middle of the card. I’ll find contact information along the bottom edge of the card, usually a phone number, fax number, or email address. The name in the middle of the card will be a little bigger than the numbers along the bottom of the card.

Most of the time there will be a logo next to the name. This is the closest the company comes to showing any real personality with their cards. And yes, sometimes these logos are interesting, usually specifically because they’re the only colorful image on the card, so my eye is drawn to them.

If I flip the cards over I’ll find nothing but white on the other side. This is the end of what the business card has to offer in the way of personality. Sure, it gives me contact information, and sure, it hands me the person’s name to remember in an easy to read format, but knowing a name and remembering a person aren’t the same things.

What about custom business cards? What about something really unique that I’m not expecting? I like being surprised by something out of the ordinary, something no one else is doing. This is the way a name gets truly stuck in my mind.

When you’re talking to someone in person people like to be interesting. You don’t talk in a monotone voice about the weather. You try to find out what they like and dislike, find common ground, find something of interest to talk about.

Why are you doing this? So you’ll be more memorable. They won’t just turn away from you because you’re so boring to talk to. This is the exact same thing that custom business cards offer you. They give you something better than a boring card that no one will give a second glance to.

This is your personality, a piece of who you are to carry with them. What good is your card if no one recalls who you are? Me taking a business card is not the same as me keeping it. Every few months I go through my cards and throw away the ones I don’t remember anything about. If a card isn’t interesting enough for me to remember who gave it to me that card goes right in the trash.

You need to make sure that your card doesn’t end up with a similar fate. All it takes is a little creativity to give people something to remember you by.

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