Simple Ways to Avoid Linguistical Pitfalls in Persuasion (Part I)

"Linguistics is arguably the most hotly contested property in the academic realm. It is soaked with the blood of poets, theologians, philosophers, philologists, psychologists, biologists, anthropologists, and neurologists, along with whatever blood can be got out of grammarians."- Russ Rymer

What is it that has all these academics drawing blood?

The concept is funny. I envision gangs of scholars in tweed jackets and khaki pants jabbing each other with quills and inflicting massive paper cuts on their intellectual enemies.

And what is it about the study of language that could have these normally peaceful types (poets, writers) soaked in blood?

Language is powerful - derisive and divisive at the same time that it is full of potential and beauty.

We all have been told, "The pen is mightier than the sword." And with that awareness, I'd like to explore the eight most dangerous words as applied to persuasion.

And this goes for any persuasion, especially when dealing with the affluent because you need the most consistency and confidence in your language to influence this elite group of individuals.

Every single one of these words has an exception, and feel free to explore and discover the exceptions and use them to your advantage.

If you're just starting out in persuasion, these are most definitely words you need to avoid because they have a way of backfiring.

When we first begin to understand the importance of rapport, it can be a tricky thing to keep hold of.

Persuasion, done well, starts off as a very weak force. In fact, it's a magnetic force where you're drawing them to you. You do that through rapport so that the affluent think you are them.

These words that you're going to learn right now snap the thread of rapport, they break it, and they cast doubt where none need exist. And for that reason I call them DANGEROUS words.

BUT

Whatever you say before the word 'but' is automatically canceled out.

"I like you, but..." What am I saying? I don't like you.

"Your product seems to fit my needs, but. . ." I'm not going to buy it.

The word but cancels everything that comes before it, every single thing, gone, destroyed, nada.

TRY.

Try is not doing. It presupposes that you're going to fail. It doesn't exist. Either you do what you say or you don't, but 'try' is that in between nothingness.

On an advanced level, I love the word try and I use it all the time.

IF.

'If' is similar to 'try' because it presupposes "might not". It also is a weak word. It weakens who you are and what you're talking about.

"If you are interested. . ."

Doesn't sound too confident, too reassuring, too convincing, does it?

'If' isn't supportive. It is weak and lacks intention. It gives people a way out. 'If' gives you a way out.

MIGHT.

Another of our wishy-washy weak words is 'might'.

"You know, I might be able to do it." Well, can you or can't you?

It just takes away all the personal power. Watch your personal power, enhance your power every single time you can. Speak with authority and you will be respected by the affluent AND rewarded by them.

Article Source: http://www.articlemonk.com

Kenrick Cleveland teaches strategies to earn the business of affluent prospects using persuasion. He runs unique public and private seminars and offers home study courses, audio/visual learning tools, and coaching programs in persuasion strategies.

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