Split Testing Software Can Help You Blow The Doors Off Your Clueless Competitors!

Yellow Page Ad Design: Discover the Least Yucky Way to Squeeze Blood from Turnips.

Its not common to talk about testing when having dinner with fellow YellowPage designers. Consider that customers often call at the deadline and there is no testing to be
done until the next year. Its not normally an option. That field is left to direct mail operators who take wheelbarrows fill of envelopes and sit and lick the stamps
and send one version of a sales piece to half the mail order list and a different version to the other.

Then as the results come in, the numbers are totaled up and a numerical decision is made as to which one pulled better. This is the new standard by which all good letters
will follow. Not really. The process actually never stops. Sales letters and advertisements have always had a testing advantage on-line.

Now everyone can afford to test until their face turns blue... OK... how about till their wallet turns green. What a smart Ad designer will do is take their advertising
and put it through a series of variations and discover which version works the best. This can be done for either on-line or off-line advertising.

Recently an version of Multivariate software came out that will save on a lot on letter mailing and stamp licking. Compare wheelbarrows full of letters, to setting up some ad
variations in software and letting it do all the work.

Any marketer working in on-line or off-line markets who understands the value of testing, will set up a software program and can then just head off to bed.

Then as the stars come out at night, this program will test different versions of the sales materials and decide which is best. Not only that, but it will test different
components and decide which parts work best together. Its called "multivariate" because its tests variables such as wording, headline size, paragraph size, and does it all at the same time.

We can avoid direct mail methods of setting up all of our sales letters in two piles for A B Split testing. Instead, just decide what parts of your advertisement can be changed, start up the software and then relax and have a glass of wine.

If your clients are similar to mine, they expect to see a dramatic change in the performance of their ads. Sure you can sweat over every detail and hope that you get it all right the first time. Or you can turn on software that changes all the variables at the same time and sweats out a superior ad. Which one works best for you?

Article Source: http://www.articlemonk.com

The author gets dramatic improvements for his clients. More information about Chuck Mastersen can be found at www.yellowpagesintoprofits.com/muvar.htm to "The next level."

Please Rate this Article

5 out of 54 out of 53 out of 52 out of 51 out of 5 

Not yet Rated