Useful Rules For Designing Trade Show Display Graphics

The number one priority of your trade show display should be your graphics. You need an attention-grabbing display in order to stand out from amongst the tons of other vendors. This may be hard, but it is possible to attract high-quality customers to your trade show display with an attention-getting graphic design just by following a few simple rules. The first rule in trade show display graphic designs is to be certain that the design properly explains the product or service that you are offering.

Using a design that focuses on technology will inform trade show customers about your exhibit if your product or service is electronics oriented. Customers at trade shows rarely do any reading of text, but rather base the majority of their decisions on what booths and displays to visit based on their design. A great advantage is to use visual aids throughout the demonstrations at the trade show. You just can't discuss every single point about your product or service through the written word. A lot of trade show vendors try and explain their product or service in endless paragraphs, which is a mistake. For this reason, it is necessary to use visuals and graphics to explain your service or product. Thus, graphics and visual aids will help sell your product.

It’s imperative that you not attempt to “sell” the service or product by using the display booth, as that is not its purpose. If you rely solely on your display, you will have fewer customers; selling the product is really a job for your sales team. Your trade show team will go on to explain your products' details to each customer; drawing in the interest of these customers is your display’s only job. When designing the desired graphic for your trade show display, be sure that the graphic maintains proper relevancy to your offerings. If you are unable to present the actual product, try engaging the consumer's subconscious ability to visualize the product.

Not flooding your graphics with text is the most important rule. As mentioned before, the graphics you use are not intended to tell customers about all aspects of your product. If you decide to have text with your graphics, be sure to use only the product title and a few essential points about the product. Limit these “bullet points” to a maximum of five to ten words and make sure you are straight to the point. Accentuate your product's actual benefits and features instead of fully explaining your product. Only use text on graphics when you want to stimulate the interest of customers at the trade show and when you hope to instill interesting questions in their minds. A formidable graphic should be appealing and attractive, with colors that are pleasing to the eye, without being over the top in color or content.

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Andrea M. Minden is a business owner with taste. After attending several trade shows, she noticed a consumer trend: go for the best graphics. That’s why she uses large, vibrant graphics for her custom trade show exhibit, renting truss trade show exhibit rentals from the professionals at exoptions.com in order to catch the attention of as many consumers as possible.

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