What's A Blog?

When you're new online, especially when you're an Internet marketing enthusiast, you have undoubtedly heard the term "blog." But you may be wondering, What are they? Well, they're rather like a journal, where you can write anything you wish. If you have a personal blog, it can be private, but if you're interested in sharing with the world, then a blog is an incredibly effective tool. You can write anything you want to write, add video and sound, or add pictures. The cool thing is that you don't have to please editors or censors (unless your blog is on a hosted server, and not your own). You can write about anything from aardvarks to zenophobia and join in the fun.

Blogs can be hosted on someone else's server or on your own server. Hosted blogs are like those you find at Blogger.com or WordPress.com, but it's always better to have your blog on your own server. That way, you can customize it any way you want to, and if you're in the Internet marketing business, you can then link back to your own and other commercial sites. A one-way link pointing to your website from your blog is great for SEO (search engine optimization), and you can put up advertising like Google AdSense, banners, or whatever you like. Just don't make things too full of junk or people won't appreciate it. Keep your blog tasteful while providing great content that leads to the products you want people to buy.

WordPress is probably the most popular blog platform, and you can download it from WordPress.org, or if you have your hosting account with cPanel control panel, you'll also have Fantastico, which will install your WordPress blog with a couple of mouse clicks. But before installing your blog, do a little planning. Decide what it will be about, and then you can choose any template you wish, to make your blog personal. Templates give your blog a new face, and there are thousands of free options for you to select from. Some will suit your purposes better than others, so that's why you should have in mind the type of blog you want to have. But when you select a template, be careful that it works in both Internet Explorer and Firefox browsers. Internet Explorer can do some strange things when you optimize your blog.

Once your style is set, you'll want to apply for a Google AdSense account, and when approved, put up some ads. You can find WordPress templates that already have the codes installed. You just have to change the User ID number to make them specific to your AdSense account. So, if you intend to use AdSense, keep this in mind when choosing your template. Don't expect to make a fortune overnight, but you will start to see AdSense revenue as the traffic to your blog increases.

Just have fun with your blog. Remember to stick to your theme because when you try to insert information that doesn't apply to your theme, you upset your readers. So, let's say you start a blog about golf. If all of a sudden, you write an entry about fish, you'd better have a really good reason and tie those fish into golf somehow or you'll have some unhappy campers.

What is so great about blogs, if you're in Internet marketing, is that you can get tons of traffic to your main website from your blog, if you follow a few little tricks that I'll be writing about next time.

Article Source: http://www.articlemonk.com

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