Chris Le Roy's Articles in Ecommerce

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  • Internet Marketing: Could Your Business Survive Without A Customer Database
    For over 20 years I have worked as an independent IT/Business consultant for some of the most prestigious organisations in the world including companies like Telstra, BHP, BMA Coal, Suncorp Metway and many many more. But it still astounds me, that there are still companies out in the market place, even to this day, that still don’t value the need for a Customer Database. In some cases, they don’t even know what it is.
  • Ten On-Page Website Credibility Builders for Your Customer
    The Internet has become a haven for crooks, pushers, thieves, and many more terms I can not think of at this exact moment in time and it is no wonder that many people who use the Internet have become wary of doing business online. Personally, I do not blame them; however that does not help those of us who want to provide a product or service to the billions of people surfing the net so I have devised a list of ten elements you should have on your website that will help build credibility with those people who are visiting your site.
  • Domains: Buying an Existing Domain Name Vs a New Domain Name
    No one can deny that the Internet is here to stay and that businesses who do not embrace the internet are going to struggle in the coming years. With the Internet and Search Engines reaching a new level of maturity, I have noticed in their rankings that they are beginning to put more and more weight on the age of the domain in their index and because of this we have now reached a crossroad for many businesses to evaluate whether they are better off buying an existing domain versus registering a brand new domain. But Buyer Beware!
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