Colleen Davis's Articles

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  • Sometimes The Extremes Can Work
    Normally for advertising you want to find a balance between the various different extremes for those particular types of marketing. This allows you to target the most people possible, and to enjoy the most amount of benefits from your marketing.
  • Establishing the Right Tone
    Ever picked up a piece of advertising, maybe a postcard, and seen in massive letters across the front of it something that just sounds so incredibly excited you can’t really believe it anymore? It’s like commercials where the announcers have these giant smiles
  • Keep Your Language Straight Forward
    What are most booklets about: various technical details. This is why people make booklets because they want to talk about things that aren’t a normal fit for the other forms of advertising. Booklet printing is geared towards the lengthy description.
  • How You Frame Your Offer
    This isn’t really about what exactly it is that you’re offering, but more about the way you present your offer. A lot of marketing is centered on a company’s ability to display their offers in a way that appeals to their customers.
  • The Relation Between You and Your Business Card
    Business cards can be a very personal kind of marketing, and can act as an extension of yourself in a way most other marketing isn’t capable of achieving. Even if you work for a large company you can still be designing your own business card
  • Know What You’ve Done Before
    A very important element in marketing is being aware of exactly what you’ve done in the past. There are a few reason why this is going to be important. The first is because you want to be able to gauge how well a particular message or advertisement
  • What Does Your Business Card Say About You?
    When someone picks up a business card they’re obviously going to be thinking certain things about the person who paid for the business card printing in the first place. A business card acts as a bit of extension of the person who made it
  • Researching What Your Customers Want
    In another articles I wrote I mentioned two different good methods of research for your marketing. In that article I chose to focus entirely on researching the marketplace through what other businesses have done and are doing.
  • Are You Giving the Answer to a Problem?
    Life is full of problems both big and small. Many of these are just little inconveniences in life that people get used to. You just don’t really think about it anymore, and because of that, you can be given a pleasant surprise when you find a solution to it.
  • How Much Are You Researching?
    In order to have strong marketing you first need to lay down the foundation of research that your marketing is going to be resting on. This is one of the most important steps of marketing and what so many different people do everything they can to avoid if at all possible.
  • Divide Up Your Marketing Messages
    What I’m about to say will appear to be a bit of a contradiction, so bear with me. The best marketing campaigns are the kind that take a single message and spread it out over multiple advertising pushes over a period of time.
  • Don’t Shy Away From Your Competition
    In almost every single market out there you’re going to have a lot of competition to deal with. While there are going to be a lot of other businesses, quite often a few specific companies crop up who will offer you the most direct competition
  • What Does a Poster Need to Do?
    How can you use a form of advertising if you aren’t entirely sure exactly what it’s supposed to do? Each marketing device you’ll come across was made for a different purpose. That’s what you should first consider, that these forms of marketing were invented to fulfill a very specific purpose
  • Understand All the Options Open to You
    The larger the orders of printing you need to get done the harder it can be to find a good printer to handle things. This is the way it used to be, anyways. Because of the size of the equipment needed to handle those kind of large printing
  • Go Beyond Information
    The more connected I am with a company the more I trust them and the more I’m going to be willing to devote my time to them. The purpose of newsletter printing is to help develop that very kind of bond with your customers
  • Break Away From the Box
    I swear that every time I open a catalog it seems to be the same thing. I see rows and rows of little boxes with the various products in them. Some catalogs are almost nothing but these grids of boxes, each page identical to the last save for the actual items in those boxes.
  • Combine Your Savings
    If you were to look around at your area, I bet you could find a lot of different businesses to potentially partner up with. There are so many possibilities for improving sales and saving money with the right kind of partnership
  • Is it for You: Postcards
    Few companies have an unlimited marketing budget, and so they have to decide which types of advertising are best for them. I’m going to go over some of the details of postcard printing to help you decide if this is the best kind of marketing to use.
  • Is it for You: Flyers
    Few forms of advertising are as prolific as flyers. Not only are they a very versatile form of marketing, but companies both large and small can benefit from flyer printing, which means a lot of different people are using them.
  • Going Beyond Just Getting A Sale
    There are a lot of different aspects to strong marketing, especially if what you’re marketing is your services. Marketing like this is about many different things along with what the customer thinks about you
  • The Right Message for the Right Medium
    Every time you start your next marketing push you need to decide exactly what the focus of that marketing is going to be. Is this about pushing a sale or trying to boost up a specific type of product? Maybe you’re just trying to get your name out to the people
  • The Effective Zen Approach to Business Cards
    The increase in business card printing technology has given people an element of freedom when it comes to what they put on their cards that they never really had before.
  • Give Them Something To Remember You By
    Business cards serve a very specific and obvious purpose. You’re going to get business card printing so that you can give people something so that they’ll be able to contact you later on.
  • Use Your Address Labels as a Marketing Vehicle
    Every component of your direct mail pieces should help your marketing cause. This includes everything from the stamp to the envelope to the address label. Address labels don’t only go on postcards and envelopes.
  • 5 Mistakes to Avoid in Holiday Postcard Marketing
    It is never too early to begin thinking about marketing for the holidays. No matter if it is Christmas or the 4th of July, the holidays are an excellent time to reach consumers. Holiday postcards are an easy, low-cost direct mail tool that can boost your sales during the season.
  • The Top 5 in Brochure Printing
    Brochures are one of those marketing tools that almost every business needs because of their versatility. The same brochure can be used as a visual for a sales pitch, a direct mail piece, a reply to an inquiry, a trade show handout, and an advertising piece to place in other related businesses.
  • The Impact of Creativity
    When you send out a postcard, your card isn’t the only one in the stack of mail people are getting. In fact, you’re probably competing against two or three other postcards, if not more, every single time you send them.
  • Keep Your Presence Strong
    How strong is your presence in the marketplace? If you want people to turn to you when they need to buy the kinds of products you sell or use the kinds of services you perform, they need to know enough to know what your company name is
  • The Number Crunch: Keep Track of Your Success
    Money spent is money earned, or so we all hope. Marketing can sometimes feel like a giant black hole you keep throwing your cash into without any way of knowing if you’re really making an impact.
  • The Advantages Of Printed Postcards Over E-Postcards
    Is it just me or does anyone else get excited about checking the mail? At least when you know it’s not the time of the month for bills, I get a little excited every time I go out to check the mail.
  • Be An Instant Brochure Genius
    Brochure printing has always been one of the back bones of marketing materials. They’ve been around forever and you can use them in a variety of situations – from trade shows to direct mail materials to sales presentation closers.
  • Get Them To Remember You Every Day Of The Year
    Custom business cards came into existence for one very important reason: to help people remember who you are. But there’s a problem with the business card: you have to actively search for the card in order to be reminded about what it says.
  • Why You Should Market with Postcards
    If you aren’t using postcard marketing in your marketing campaign, you are missing out on an effective and low-cost marketing tool. Here are some of the top reasons why you should add postcards to your marketing repertoire pronto.
  • 4 Tips For Getting Your Business Cards Into More People’s Hands
    Your business cards won’t do you any good if they are sitting in a business card holder on your desk. If you can’t find enough opportunities to give out your business card, try one of the four ideas listed here.
  • Are Flyers For You?
    There comes a times to look at every form of advertising and figure out which one is going to be best for your company. I guess saying which one is a tad misleading because you’re going to be using multiple types if you really want to appeal to the largest audience possible
  • Form A Lasting Relationship
    What exactly is your company trying to be. Are you just a place for people to come in and shop? Are you nothing but a source of good, cheap merchandise, or are you trying to be a little more than just that?
  • 5 Reasons Why Unconventional Business Cards Can Work
    If you hand someone a traditional, black and white paper business card, chances are they are going to just put it in their purse or wallet and forget about it. Or they might even just throw it directly into the trash.
  • Print Design Tips That Everyone Should Know
    When you’re printing anything from brochures to posters, there are a few basic print design tips you should know. These are some basics that will help you create better marketing materials or advertising materials or for whatever you’re printing.
  • Five Things to Know to Make Great Brochures
    If you are designing a brochure printing project, you are embarking on what could be a very profitable step for your company. Brochures are tremendous marketing tools that can generate a great deal of revenue for your business.
  • What To Look For In A Postcard Printer
    Direct mail postcards are one of the most inexpensive and effective ways to promote your business. Postcards cost less than $1 to print and mail, and may be even cheaper the more postcards you buy.
  • Direct Mail Marketing 101
    You have to communicate with your customers and prospective customers, or your business will not survive. There are many ways in which you can do this, and the number of options grows all the time.
  • How To Research Your Market
    Whenever you enter a new market or want to introduce a new product, you need to do some research to find out whom best to market to. It would almost be impossible to create a new product without some research first.
  • Take it to the Streets
    For a while I worked at a publishing company designing marketing material for press releases and upcoming books. My job was to take a book, figure out who the audience was going to be
  • Don’t Always Give Discounts
    There are some companies that seem to do nothing but discount over and over again. They send out discount coupons, they have poster printing done with the massive word discount plastered over all of them.
  • Poster Strategies for Success
    Let’s face it. Poster printing may be a great way to advertise your business and products, but it takes more thought that simply hanging a poster and hoping for the best.
  • A Cost Effective Marketing Tool
    There are many tools available to the small business trying to make its mark in the world. There are brochures, postcards, flyers, and many others.
  • Tradeshow Marketing to Everyone from Gen Y to the Boomers
    You’re all ready for your trade show. You have your poster printing finished, you have brochures ready to hand out, business cards at the ready … but do you have the key knowledge needed for a successful trade show appearance?
  • Common Marketing Mistakes for Small Businesses
    There are some common marketing techniques that small businesses employ that do not usually benefit them.
  • Small Business Branding
    Many products are sold simply because of the brand name of the company selling them. McDonald’s serves millions of customers every year because of their name.
  • 5 Tips for Your Next Brochure Printing
    A brochure is an essential tool for every businessperson. As old fashioned as they may seem, they still work. A well designed brochure printing, when handed to the right people (in the right amounts) can still generate a generous increase in sales.

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