Jennie Williams's Articles in Advertising

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  • Corporate Identity…Explained
    Not many people truly understand what the term corporate identity means and how it can be managed best. This article untangles the corporate identity puzzle and provides some dos.
  • Web Advertising Agencies - change in the interactive marketing
    Web 2.0 has made the customer the king in real sense of the word. It has also spawned the era of interactivity in websites. But in their zeal to incorporate interactivity in their web sites and advertisements, interactive advertising agencies tend to forget that the consumer has an opinion. This article attempts to show light to such web advertising agencies.
  • Web design firms- Know About Logos
    A well designed logo can make customers identify with the brand and earn their loyalty. That’s the reason why companies spend huge sums of money to develop a creative and appealing logo for a product or the company/organization itself. But what makes logo so important in marketing and corporate identity? Read on to know all about logos.
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