Johnp's Articles in Business

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  • Small IT firms outsource marketing
    Indian technology firms, which have cracked the software codes, are now ready to learn a few marketing mantras and may actually be practising what they preach. Small and medium firms are seen outsourcing some key marketing functions like making pitch documents, lead generation, power point presentations and even reverse outsourcing (where they appoint a local agency to market their products and services in the US).
  • Indian companies now focusing on risk management
    Intense global competition and rapid growth are forcing Indian firms to examine corporate enterprise risk management (ERM) elsewhere, especially in Europe, Australia and North America, where the process is more mature, according to a study.
  • Why is data privacy and security one of the foremost concerns in outsourcing to India
    Indian companies are establishing India’s reputation as a trustworthy outsourcing destination by proactively addressing data privacy and security concerns.
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