Kaitlyn Miller's Articles in Advertising

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  • What Can You Teach to the Next Generation?
    Every summer for far more years than I've been alive the same thing has been happening and will continue to happen. All those teenagers who are out of school for the summer go to work to earn some money.
  • Marketing Without All The Money
    Quite often marketing can seem like one of those annoying catch-22s of life. You need to market to make money and you need money to market. So how exactly do you generate strong marketing when you’re first starting out and you simply don’t have all that money backing you up?
  • Powerful Marketing Toolkit Components
    Many business owners and marketers get stuck in the traditional tri-fold design of brochures. Brochures are a great addition to any marketing toolkit, but they shouldn’t be your only tool.
  • 3 Design Tips to Make Your Marketing Postcard a Keeper
    Postcard printing is an effective way to get people’s attention to promote your business or products. Postcards aren’t effective though unless they are designed well.
  • Poster Printing Tips for Clear, Knock-out Posters
    Posters are a great marketing tool for businesses big and small. You see them displayed on downtown buildings, at movie theaters and even grocery stores use them (yes, those hanging advertisements by the cash registers are considered posters).
  • Ten Powerful Marketing Words
    In order to get your marketing literature noticed, you have to use words that get attention. This is especially true when it comes to your brochures. Brochures only get noticed when they have a strong and very attention grabbing front page.
  • Poster Design Step by Step
    Thinking of printing up some posters for your business? Planning a poster printing project in the near future? If so, congratulations. Posters can be tremendous advertising tools for your business. They can bring in a significant number of customers with a minimal amount of effort.
  • Direct Mail Coupon Tips
    When you start a postcard marketing campaign, you need to make sure you have great incentives for people to respond to your mailing. If you’re trying to get people to switch from your competitor to you, you need to give them a clear reason of why
  • Help for Designing Marketing Flyers
    Flyers are used for a variety of purposes. They can be used to advertise special moments in people’s lives. They are often used to promote local things such as garage sales or yard sales. And, perhaps most commonly, small businesses use flyers to promote their company.
  • Make Your Online Sales Copy Sing
    If you’re writing your own sales copy, or if you’re just breaking into copywriting, this article is for you. The techniques discussed here are the basics you need to follow to create effective online sales copy.
  • Properly Utilize All of the Potential
    It’s really quite amazing when you think about the potential that poster printing has. Really, it can advertise better than any form of advertising out there for far less money if you really know the area you’re working with.
  • Trade Show Conversation Tips
    A recent survey of trades show attendees found that the most dissatisfied attendees are the ones that bought something they didn’t really want. They only bought something because they felt pressured into it.
  • Promoting Your Product the Smart Way
    When a customer hears the name of your business, what do you want them to think? You want them to think of your business as one of professionalism and quality, right?
  • Bringing Your Marketing Campaign Inside
    Your marketing campaign shouldn’t stop outside your store – you need to keep marketing to customers once they step through your door. In-store marketing can be highly effective
  • 6 Ways to Find New Customers
    Do you wish that your small business was performing better? Wish you could bring in a few more customers and a lot more money? Well, get to work! It is not easy, but there are some tried and true ways to bring in new clients.
  • The Four Keys to a Good Brochure
    Every business has a brochure. You see thousands of them in every hotel lobby. So how do you make your company’s brochure stand out? Well, you have to know the basics of good brochure design.
  • Being A Good Resource
    Creating a strong company deals with more than just generating a lot of sales. A company’s brand name, the kind of image that they give to the public, can be based on many different things.
  • Business Card Design Tips
    Pull out your business card right now and take a good look at it. How unique is your card? What does it have that other cards don’t? Did you get the most basic business card printing done?
  • How To Market To Government Agencies
    If you have a product that you’d like to sell to government agencies, you’ll need to differentiate yourself from your competitors. Government agencies get a lot of bids.
  • Building a Strong Relationship
    The marketplace is overloaded with people trying to get the everyday person to come in and shop with them. As technology increases there are more and more ways for people to target one customer base or another. People have figured out ways to gets ads into every single possible spot in our society that they can think of.
  • Three Ws of Posters
    As with all forms of advertising there are certain things you need to know before you start trying to make them work for you. When it comes to color poster printing a lot of people forget about this because of the apparent simplicity of posters.
  • Getting Truly Prepared for Your Trade Shows
    You’re about to head off to a tradeshow and you find out one of your people is sick and can’t make it. You get there and notice that you grabbed the wrong kind of color business cards.
  • Original Marketing Techniques
    Summertime is generally when sales slow down and businesses have some down time. This is the perfect time to put some energy into trying some original marketing techniques.
  • Boosting Your Bottom Line
    Effective sales personnel have to combine many talents. They must be technical experts at times and psychologists at others. They must create a good impression from the product of their business card printing down to their shoes.
  • Get Out Your Marketing Weapons
    How you market your company, your product and your brand makes all the difference to your bottom line. Everything you use to get the word out
  • How To Market To Today's Generation
    Generation Y is the offspring of Baby Boomers and are referred to as Echo Boomers or Millennials. Members of Gen Y were born roughly between 1980 and 2000
  • Effective Direct Marketing to a Niche
    If you are a smaller business owner and attempting to market to a mass market, then you have probably realized what a tough task that is. Shrewd small business owners have figured out they are better off swimming in a smaller pond.
  • What Do You Expect From Your Direct Marketing?
    It’s an old one and it’s a good one, but a lot of people fail to understand how to really make direct marketing work for them.
  • A Modest Proposal
    Modesty is a virtue. Its also one of the first hurdles facing startup entrepreneurs first getting into advertising. Its no surprise, really. After a lifetime of parents and teachers scolding us for bragging and all of the little truisms
  • Trusting the Word of Others
    Who can you really trust? When an advertisement is placed in front of you with a proclamation that this is the greatest company in whatever particular industry it happens to be in
  • Timely Advertising
    When you advertise is just as important as what you’re advertising.
  • Effective Billboard Marketing
    Billboards can build your image like nothing else can. People know billboard advertising is expensive. If they see your product or company’s name on a billboard, people know that you’ve “made it.”
  • Do More Than Tell Them Your Company Name
    What are you putting on your advertisements? Every company probably knows that you need to get your name out there before anyone will bother shopping with you. When a new company starts up they do everything they can to make sure people know they exist.
  • Use Trading to Reduce Advertising Costs
    As a small business owner, your advertising budget is likely quite limited. How can you compete with the larger companies that have the money to buy ads on television and radio stations
  • Planning an Ad Campaign
    No matter what way you look at it, advertising is at the heart of every business. It is a vital component of keeping the business open and profitable. Although you may not have much money as a business owner to spend on an ad campaign
  • 6 Rules for Making a Good Business Card
    As much as people may like to think that the world of computers is going to remove the old styles of networking like business cards, it isn’t happening anytime soon. When you go to a party or conference the best thing you can have with you is a great business card.
  • Do Not Believe the Cheap Advertising Hype
    As a small business owner, you cannot afford to pay top dollar on advertising, like the big boys can. However, you also can’t afford to get ripped off, which could be even more damaging to your company.
  • A Basic Guide to Poster Design
    Many people do not realize it, but posters are used in a wide variety of areas. The scientific community is famous for holding “poster sessions”, where science students display their posters about some research they are doing.
  • The Difference Between Corporate Identity and Logos
    On many websites now, you can create an avatar to represent you. An avatar is basically a caricature that you can tweak to look as much like you as possible, without being an actual picture.
  • How To’s Of Catalog Production
    Whether you are new to catalog printing, or an expert, creating your own catalogs to market your products and services need careful planning and preparation.
  • Postal Rules For Postcards
    One of the benefits of having a postcard printing project in your marketing arsenal is its low postal rates and fees. Knowing the rules of posting and mailing your postcard printing project to your target clients will do you a world of good
  • How Calendars Can Benefit Your Real Estate Business
    Calendars have come a long way from just materials reminding us of the date, holidays and special days. Calendars have evolved to become important tools for any business’ marketing arsenal.
  • Your Own Student Business Card
    You don’t need to be in the corporate world or even be engaged in any trade to need a business card printing piece for your own use. By simply getting your business cards printed for your own personal use is reason enough to have a business card printing project.
  • Benefits Of Direct Marketing
    Nowadays, it is not surprising to see more advertisements and marketing campaign online or in TVs and radios. However, this kind of marketing campaign usually has a high price fixed to it.
  • Make Stunning Travel Brochures
    With the end of summer in our midst, why not consider doing an end-of-summer project with your kids to remember what happened in the last months. If you and your children were able to visit a place or have gone somewhere to enjoy your summer vacation
  • Your Business Genie In A Postcard
    Small businesses often don’t have big budgets to finance expensive marketing campaigns. So if you’re a small business owner and you’re looking for an effective yet very affordable marketing tool to reach out and stay in touch with your target clients, why not utilize the postcard.
  • Benefits Of A More Personalized Catalog
    Catalogs are excellent marketing materials to complement other forms of promotional tools. Often, they are generally used to combine with a company’s website, print brochures, and even flyers.
  • What You Can Do With Your Brochures
    Brochures can definitely help put you at the forefront of your business niche. When you think about letting your target clients know more about your business, your brochure printing project is a surefire way to market all that you have.
  • What Makes An Effective Catalog
    When you are ready to take your business to the next level, consider creating an effective catalog printing project for your business. Optimize fully your company’s potential to achieve new heights in your quest for the success you desire.
  • Pictures In Your Envelopes
    Even before your prospective clients lay eyes on your marketing materials, your envelopes are the very first things that they would get a glimpse of. Just like your business cards, your envelope printing pieces provide your target clients with the first impression; and if it’s not that well designed, well, probably its last impression as well.
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