Kaitlyn Miller's Articles in Advertising

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  • 3 Design Tips to Make Your Marketing Postcard a Keeper
    Postcard printing is an effective way to get people’s attention to promote your business or products. Postcards aren’t effective though unless they are designed well.
  • 6 Rules for Making a Good Business Card
    As much as people may like to think that the world of computers is going to remove the old styles of networking like business cards, it isn’t happening anytime soon. When you go to a party or conference the best thing you can have with you is a great business card.
  • 6 Ways to Find New Customers
    Do you wish that your small business was performing better? Wish you could bring in a few more customers and a lot more money? Well, get to work! It is not easy, but there are some tried and true ways to bring in new clients.
  • A Basic Guide to Poster Design
    Many people do not realize it, but posters are used in a wide variety of areas. The scientific community is famous for holding “poster sessions”, where science students display their posters about some research they are doing.
  • A Modest Proposal
    Modesty is a virtue. Its also one of the first hurdles facing startup entrepreneurs first getting into advertising. Its no surprise, really. After a lifetime of parents and teachers scolding us for bragging and all of the little truisms
  • A System for Continuous Marketing
    I can’t stand to work from one marketing push to the next, always fighting against deadlines, never quite sure if I’m going to make it. This brings out very negative feelings and leaves me drained each time the marketing push is over
  • Add Calendar Printing To Your Marketing Plan
    Calendar printing can be a great addition to any marketing plan because calendars put your logo and your company’s name in front of customers every day of the year. Most households need calendars, but most people don’t want to buy a calendar.
  • Being A Good Resource
    Creating a strong company deals with more than just generating a lot of sales. A company’s brand name, the kind of image that they give to the public, can be based on many different things.
  • Benefits Of A More Personalized Catalog
    Catalogs are excellent marketing materials to complement other forms of promotional tools. Often, they are generally used to combine with a company’s website, print brochures, and even flyers.
  • Benefits Of Direct Marketing
    Nowadays, it is not surprising to see more advertisements and marketing campaign online or in TVs and radios. However, this kind of marketing campaign usually has a high price fixed to it.
  • Boosting Your Bottom Line
    Effective sales personnel have to combine many talents. They must be technical experts at times and psychologists at others. They must create a good impression from the product of their business card printing down to their shoes.
  • Breaking Down Business Cards: Contact Information
    There are a wide variety of different elements that go into business cards. My point here is to go over the different pieces of contact information you put on your cards, in hopes of helping you decide exactly what your card needs to say.
  • Breaking Down Business Cards: Visuals
    Too often the visuals of a business card gets overlooked. Business cards are more often connected only with the contact information they provide rather than the images you put on them. Part of this comes from viewing business cards purely as a means of helping someone contact you
  • Bringing Your Marketing Campaign Inside
    Your marketing campaign shouldn’t stop outside your store – you need to keep marketing to customers once they step through your door. In-store marketing can be highly effective
  • Brochure Writing Hints For Friendlier Copy
    The best way to bring your brochure copy to life is to make it personal and friendly. No matter what industry you’re in, changing your brochure copy from formal, academic-speak to informal, friendly copy will help you gain new customers.
  • Building a Strong Relationship
    The marketplace is overloaded with people trying to get the everyday person to come in and shop with them. As technology increases there are more and more ways for people to target one customer base or another. People have figured out ways to gets ads into every single possible spot in our society that they can think of.
  • Business Card Design Tips
    Pull out your business card right now and take a good look at it. How unique is your card? What does it have that other cards don’t? Did you get the most basic business card printing done?
  • Business Card Display Ideas
    When it comes to business cards, business card printing isn’t the only thing you have to think about. How will you get your business cards into the hands of prospects? Networking, of course.
  • Cost-effective Catalog Printing
    When designing a catalog, many companies end up spending more money than they intended in the first place. Choosing a format for catalog printing affects the cost greatly, and often the more creative layouts can be the most expensive.
  • Creative Postcard Ideas
    Postcards have become one of the easiest and cheapest direct mail pieces because of the design software and program support available. Many companies are designing their own marketing literature
  • Direct Mail Coupon Tips
    When you start a postcard marketing campaign, you need to make sure you have great incentives for people to respond to your mailing. If you’re trying to get people to switch from your competitor to you, you need to give them a clear reason of why
  • Dissecting What Makes A Logo Work
    They’re small and simple and yet they can be really difficult to get right. Logos aren’t something you just come up with overnight unless you get really lucky and have that amazing flash of inspiration.
  • Do It Yourself or Hire Someone Else?
    Many people these days are asking themselves this very question: do you design your business cards yourself or should you hire someone else to take care of it? The reason is because of the rise in access to some very effective graphic design programs
  • Do More Than Tell Them Your Company Name
    What are you putting on your advertisements? Every company probably knows that you need to get your name out there before anyone will bother shopping with you. When a new company starts up they do everything they can to make sure people know they exist.
  • Do Not Believe the Cheap Advertising Hype
    As a small business owner, you cannot afford to pay top dollar on advertising, like the big boys can. However, you also can’t afford to get ripped off, which could be even more damaging to your company.
  • Do You Really Know the Answers?
    There are many businesses out there who have a rather large discrepancy between what they think their customers like about them and what their customers actually like. This can be a very important distinction, and you might even be able to go
  • Effective Billboard Marketing
    Billboards can build your image like nothing else can. People know billboard advertising is expensive. If they see your product or company’s name on a billboard, people know that you’ve “made it.”
  • Effective Direct Marketing to a Niche
    If you are a smaller business owner and attempting to market to a mass market, then you have probably realized what a tough task that is. Shrewd small business owners have figured out they are better off swimming in a smaller pond.
  • Expanding On A Glance
    The quick glance is the crutch of a strong poster printing campaign. This is the most important thing to consider and will be the deciding factor between whether or not you’re successful or meet with bitter failure.
  • Finding Your Marketing Legs
    Marketing isn’t something that everyone just immediately knows how to do the first time they sit down to sketch out a marketing plan. It can take a long time to really get a strong marketing approach down
  • Get Out Your Marketing Weapons
    How you market your company, your product and your brand makes all the difference to your bottom line. Everything you use to get the word out
  • Getting Truly Prepared for Your Trade Shows
    You’re about to head off to a tradeshow and you find out one of your people is sick and can’t make it. You get there and notice that you grabbed the wrong kind of color business cards.
  • Handouts People Can Use
    Some of the best kinds of marketing are those that people can get a use out of other than just as promotional tool. Each time you go to a trade show you’re going to see plenty of them, and you’d be wise to take note of their value
  • Help for Designing Marketing Flyers
    Flyers are used for a variety of purposes. They can be used to advertise special moments in people’s lives. They are often used to promote local things such as garage sales or yard sales. And, perhaps most commonly, small businesses use flyers to promote their company.
  • How Calendars Can Benefit Your Real Estate Business
    Calendars have come a long way from just materials reminding us of the date, holidays and special days. Calendars have evolved to become important tools for any business’ marketing arsenal.
  • How Many Times Can You Use the Same Template?
    After the decision is made to use templates with your marketing, the first question most are going to ask is how long can they keep using the same template before they have to make more?
  • How To Market To Government Agencies
    If you have a product that you’d like to sell to government agencies, you’ll need to differentiate yourself from your competitors. Government agencies get a lot of bids.
  • How To Market To Today's Generation
    Generation Y is the offspring of Baby Boomers and are referred to as Echo Boomers or Millennials. Members of Gen Y were born roughly between 1980 and 2000
  • How To’s Of Catalog Production
    Whether you are new to catalog printing, or an expert, creating your own catalogs to market your products and services need careful planning and preparation.
  • Incentive Ideas to Get Business Referrals
    People like being recognized. It’s a simple fact. People are often motivated to do good things just for the recognition. You can use this fact to get your business more referrals. If you don’t want to explicitly ask for a referral from your customers
  • Is Direct Mailing For You?
    The interesting thing about postcard printing in relation to other kinds of marketing is that it is linked quite heavily with the means in which you get them out to the people.
  • Keep Your Image Strong
    There are a lot of different things that go into the image you need to present to people. If you work in a service industry where you are the center piece of your company this becomes even more important.
  • Make All Your Writing High Quality
    There seems to be the notion that the fewer words on an advertisement the less attention you need to pay to the writing. Of course a brochure is going to need a lot of attention for the writing. You’ll likely spend a lot of time making sure the writing is just right
  • Make Stunning Travel Brochures
    With the end of summer in our midst, why not consider doing an end-of-summer project with your kids to remember what happened in the last months. If you and your children were able to visit a place or have gone somewhere to enjoy your summer vacation
  • Make Your Online Sales Copy Sing
    If you’re writing your own sales copy, or if you’re just breaking into copywriting, this article is for you. The techniques discussed here are the basics you need to follow to create effective online sales copy.
  • Marketing For Every Time Of The Year
    The best kind of marketing is so comprehensive it takes into consideration everything going on throughout the year. Part of this is planning out your marketing well in advance, but even if you don’t know exactly what your themes are going to be
  • Marketing Without All The Money
    Quite often marketing can seem like one of those annoying catch-22s of life. You need to market to make money and you need money to market. So how exactly do you generate strong marketing when you’re first starting out and you simply don’t have all that money backing you up?
  • Not Everything is Fast Acting
    How long do you wait before you consider your marketing a success or failure? Usually the success side of things is a little easier to gauge. If you get a nice increase in sales than certainly you achieved your goal
  • Original Marketing Techniques
    Summertime is generally when sales slow down and businesses have some down time. This is the perfect time to put some energy into trying some original marketing techniques.
  • Pictures In Your Envelopes
    Even before your prospective clients lay eyes on your marketing materials, your envelopes are the very first things that they would get a glimpse of. Just like your business cards, your envelope printing pieces provide your target clients with the first impression; and if it’s not that well designed, well, probably its last impression as well.

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