Kaitlyn Miller's Articles in Advertising

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  • You’re the Opener and Your Card is the Closer
    When you open a book the two most important parts of it are at the very beginning and the very end. If the beginning of the book isn’t good, if it doesn’t hook you right away, what are the odds that you’re going to continue reading through the rest of it?
  • Your Own Student Business Card
    You don’t need to be in the corporate world or even be engaged in any trade to need a business card printing piece for your own use. By simply getting your business cards printed for your own personal use is reason enough to have a business card printing project.
  • Your Business Genie In A Postcard
    Small businesses often don’t have big budgets to finance expensive marketing campaigns. So if you’re a small business owner and you’re looking for an effective yet very affordable marketing tool to reach out and stay in touch with your target clients, why not utilize the postcard.
  • Why Waste Space?
    I see so many business cards that waste a whole lot of space. You have two sides to a business card. Why aren’t you spending any of your time on the back of the card? After all, when you pay for business card printing you’re getting both the front and the back of the card
  • When A Brochure Just Can’t Say Enough
    They might be a very long type of advertising, but sometimes even a brochure can’t get across all of the information you want to. Part of this deals with the type of information you’ll want to tell people. Brochures are naturally going to be a combination of both images and words to create a slick looking package
  • What You Can Do With Your Brochures
    Brochures can definitely help put you at the forefront of your business niche. When you think about letting your target clients know more about your business, your brochure printing project is a surefire way to market all that you have.
  • What Makes An Effective Catalog
    When you are ready to take your business to the next level, consider creating an effective catalog printing project for your business. Optimize fully your company’s potential to achieve new heights in your quest for the success you desire.
  • What Makes a Calendar Work?
    You only get one shot a year at getting your calendars into a person’s home. This can be kind of daunting for those who aren’t as well versed in calendar printing
  • What Do You Expect From Your Direct Marketing?
    It’s an old one and it’s a good one, but a lot of people fail to understand how to really make direct marketing work for them.
  • What Can You Teach to the Next Generation?
    Every summer for far more years than I've been alive the same thing has been happening and will continue to happen. All those teenagers who are out of school for the summer go to work to earn some money.
  • Use Trading to Reduce Advertising Costs
    As a small business owner, your advertising budget is likely quite limited. How can you compete with the larger companies that have the money to buy ads on television and radio stations
  • Turn Everyday Items Into Marketing Material
    Something doesn’t have to be an actual advertisement to be effective as a form of marketing. Too often the term marketing gets too associated with only pure advertising, and so when it comes to the forms of marketing
  • Trusting the Word of Others
    Who can you really trust? When an advertisement is placed in front of you with a proclamation that this is the greatest company in whatever particular industry it happens to be in
  • Trade Show Conversation Tips
    A recent survey of trades show attendees found that the most dissatisfied attendees are the ones that bought something they didn’t really want. They only bought something because they felt pressured into it.
  • Tips for Sponsorships: Who do You Sponsor?
    When the word sponsorship comes up the first thing I think most people think about is charities or other non-profit organizations like that. These are bigger groups that companies often extend out a hand to in order to help them out by sponsoring them.
  • Tips for Sponsorships: What Affect Does it Have on Your Marketing
    What’s the point of sponsoring something if few people realize that you’re sponsoring it at all? I’ve come across companies who were partnered up with or sponsoring some organization or some local event
  • Timely Advertising
    When you advertise is just as important as what you’re advertising.
  • Three Ws of Posters
    As with all forms of advertising there are certain things you need to know before you start trying to make them work for you. When it comes to color poster printing a lot of people forget about this because of the apparent simplicity of posters.
  • Three Primary Things to Consider for Attracting Customers
    This isn’t necessarily a matter of a physical area, though it certainly can be. If you’re going to put up a bunch of posters or print brochures to hand out to people, you’ll need to know the physical area that you’ll need to be in.
  • The Things That Make Posters Unique
    Each form of marketing is unique and can send your message to people in a way unlike anything else. For this article I’ll discuss the various things that color poster printing has to offer that you can’t find elsewhere.
  • The Power of Brands
    Consider the power of a symbol. A symbol carries with it the unique ability to allow people to attach certain meanings to it. Symbols are not people, even though people might create a symbol, and because of that
  • The Larger Your Audience the More Unfocused Your Message
    As size increases so does diversity. Every state is going to have something unique about it. Every major city is going to have those specific traits unique only to them. Every section of that very city is going to have more and more variations
  • The Four Keys to a Good Brochure
    Every business has a brochure. You see thousands of them in every hotel lobby. So how do you make your company’s brochure stand out? Well, you have to know the basics of good brochure design.
  • The Difference Between Corporate Identity and Logos
    On many websites now, you can create an avatar to represent you. An avatar is basically a caricature that you can tweak to look as much like you as possible, without being an actual picture.
  • The Brochure Printing Process
    Brochures are a necessary item in your marketing campaign. Their purpose is to help you make the sale, whether you use a brochure as a direct mail piece, a handout at a trade show, or a response to an inquiry.
  • The Benefits of Sticking to a Strong Marketing Plan
    When a business first starts the very first thing they’ll do in relation to marketing is design a marketing plan. This is how you plan on keeping your business going and how you plan on developing a strong customer base.
  • Ten Powerful Marketing Words
    In order to get your marketing literature noticed, you have to use words that get attention. This is especially true when it comes to your brochures. Brochures only get noticed when they have a strong and very attention grabbing front page.
  • Stress-free Business Card Printing
    You may have heard of the importance of your business cards for marketing your company. Custom business cards are what remind customers of your conversation long after you have parted.
  • Show Them Your Personality
    There’s a certain generic look that a lot of companies have. Whatever industry they’re in, they take on certain colors or certain images that are very basic for their industry, and so they kind of blend in.
  • Properly Utilize All of the Potential
    It’s really quite amazing when you think about the potential that poster printing has. Really, it can advertise better than any form of advertising out there for far less money if you really know the area you’re working with.
  • Promoting Your Product the Smart Way
    When a customer hears the name of your business, what do you want them to think? You want them to think of your business as one of professionalism and quality, right?
  • Powerful Marketing Toolkit Components
    Many business owners and marketers get stuck in the traditional tri-fold design of brochures. Brochures are a great addition to any marketing toolkit, but they shouldn’t be your only tool.
  • Poster Printing Tips for Clear, Knock-out Posters
    Posters are a great marketing tool for businesses big and small. You see them displayed on downtown buildings, at movie theaters and even grocery stores use them (yes, those hanging advertisements by the cash registers are considered posters).
  • Poster Design Step by Step
    Thinking of printing up some posters for your business? Planning a poster printing project in the near future? If so, congratulations. Posters can be tremendous advertising tools for your business. They can bring in a significant number of customers with a minimal amount of effort.
  • Postal Rules For Postcards
    One of the benefits of having a postcard printing project in your marketing arsenal is its low postal rates and fees. Knowing the rules of posting and mailing your postcard printing project to your target clients will do you a world of good
  • Planning an Ad Campaign
    No matter what way you look at it, advertising is at the heart of every business. It is a vital component of keeping the business open and profitable. Although you may not have much money as a business owner to spend on an ad campaign
  • Place Your Product Into a Person’s Life
    When I look at a product I’m not immediately thinking to myself about how I might make use out of it. Typically I just see the product, see what it does, and that’s it. Yes, I’m sure that product could change my life
  • Pictures In Your Envelopes
    Even before your prospective clients lay eyes on your marketing materials, your envelopes are the very first things that they would get a glimpse of. Just like your business cards, your envelope printing pieces provide your target clients with the first impression; and if it’s not that well designed, well, probably its last impression as well.
  • Original Marketing Techniques
    Summertime is generally when sales slow down and businesses have some down time. This is the perfect time to put some energy into trying some original marketing techniques.
  • Not Everything is Fast Acting
    How long do you wait before you consider your marketing a success or failure? Usually the success side of things is a little easier to gauge. If you get a nice increase in sales than certainly you achieved your goal
  • Marketing Without All The Money
    Quite often marketing can seem like one of those annoying catch-22s of life. You need to market to make money and you need money to market. So how exactly do you generate strong marketing when you’re first starting out and you simply don’t have all that money backing you up?
  • Marketing For Every Time Of The Year
    The best kind of marketing is so comprehensive it takes into consideration everything going on throughout the year. Part of this is planning out your marketing well in advance, but even if you don’t know exactly what your themes are going to be
  • Make Your Online Sales Copy Sing
    If you’re writing your own sales copy, or if you’re just breaking into copywriting, this article is for you. The techniques discussed here are the basics you need to follow to create effective online sales copy.
  • Make Stunning Travel Brochures
    With the end of summer in our midst, why not consider doing an end-of-summer project with your kids to remember what happened in the last months. If you and your children were able to visit a place or have gone somewhere to enjoy your summer vacation
  • Make All Your Writing High Quality
    There seems to be the notion that the fewer words on an advertisement the less attention you need to pay to the writing. Of course a brochure is going to need a lot of attention for the writing. You’ll likely spend a lot of time making sure the writing is just right
  • Keep Your Image Strong
    There are a lot of different things that go into the image you need to present to people. If you work in a service industry where you are the center piece of your company this becomes even more important.
  • Is Direct Mailing For You?
    The interesting thing about postcard printing in relation to other kinds of marketing is that it is linked quite heavily with the means in which you get them out to the people.
  • Incentive Ideas to Get Business Referrals
    People like being recognized. It’s a simple fact. People are often motivated to do good things just for the recognition. You can use this fact to get your business more referrals. If you don’t want to explicitly ask for a referral from your customers
  • How To’s Of Catalog Production
    Whether you are new to catalog printing, or an expert, creating your own catalogs to market your products and services need careful planning and preparation.
  • How To Market To Today's Generation
    Generation Y is the offspring of Baby Boomers and are referred to as Echo Boomers or Millennials. Members of Gen Y were born roughly between 1980 and 2000

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