Kaye Z. Marks's Articles

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  • Know How to Grab Someone’s Attention
    What good is any kind of marketing if no one actually sees it?

    Marketing needs to be visual. Here’s the thing to know about marketing: people aren’t trying to see it.
  • Keep Your Message Simple and Focused
    When it comes to advertising like postcards and posters, it’s easy to make sure that the message you’re focusing on is short and to the point. With these forms of marketing you just don’t have room to have it be much else, which is why companies are typically good at staying on topic.
  • Enjoy the Benefits of a Strong Partnership
    For most businesses there is going to be a busy time of the year and a slow time. There might be multiple patches of busy moments along with a handful of slow periods as well, but it’s unlikely that you’re going to be going strong at every single point in the year.
  • Remember Who You’re Writing To
    When writing for a postcard all you need to do is write a few short lines without going into very much depth. A poster is often just has a large, single quote or sentence and nothing else. A flyer gives some brief details about something and that’s about it.
  • Do not Go for Just One
    As it stands right now there are four distinct forms of marketing. The first is color printing, the second is television commercials, the third is radio, and the fourth is the internet. Each one has a unique nature that separates it from the others, and you really can’t compare them very well given how different each one is.
  • Commercial Printing Paper: Brightness, Weight, and Coating
    The commercial printing industry has a language all to itself. For anyone diving into their first commercial printing project, this language barrier can be intimidating at best. For example, the type of paper you choose to print on has a number of key descriptors: brightness, weight, and coating. Each of these describes the different aspect of the paper and will help you choose which kind of paper you need for your printing project.
  • The Functions of Color Printing in Marketing
    Color plays a major part in marketing. Whether it's a brochure, postcard, poster, or other printed material, the colors you choose either positively or adversely affect the message you send. When color printing, it is important that you keep the role of colors in mind when designing so that your advertisement produces positive results rather than negative ones.
  • Color Printing: RGB and CMYK
    Color is color, right? Wrong! Depending on your application and use, there are two main color referencing formats you will come across: RGB and CMYK. These two color formats are for completely different uses, but the result of the two formats is the same to our eyes.
  • Great Promotional Items
    If you plan on giving away items to help promote your company, you need to be aware of just what kinds of items there are to give away, and what categories they fall in.
  • Printing Flyers on a Budget
    One of the most economical ways to quickly get a word out is to print flyers. These fantastic little promotional tools can be extremely inexpensive and simple or glossy and flashy, albeit more expensive. Whatever your needs or financial limitations, flyers can be made to fit into almost any budget.
  • Get a Sampling of the Marketing Field
    If you’re going to jump into something you want to know exactly what you’re going to be getting into, right?
  • The Location is the Key
    I can recall the number of times I’ve been someplace I regularly frequent, and I see a poster up on the wall some company put up there.
  • The Balance of Art and Information
    Posters can often seem like a delicate balancing act if you want to get the most you can out of them.
  • The Unique Touch to Marketing a Service
    Product marketing is one of the more simplistic types of marketing you could hope for. I know there are a number of finer points to consider, and ways to do it exceptionally well, but the truth still remains that the product is what will ultimately sells a customer on whether or not they’re going to buy.
  • The Necessary Dialogue
    One of the biggest misconceptions I’ve come across in the field of marketing is the notion that advertising is a one way form of communication. If you give this notion careful consideration, though, I think you’ll agree with me that this is a faulty idea and one that can only hinder your ad campaigns. Advertising is more than just making a blind pitch to a silent, faceless customer.
  • Make Yourself Stand Out
    Take a moment to think about all the different kinds of advertisements you’ve seen over the years. This will obviously include the champions of the advertising world like brochures, postcards, and so on.
  • The Benefits of Loyalty
    Loyalty comes with very important benefits.

    No matter what industry you’re in you’ll notice that people who are loyal to a company are people who get better deals, better information, and an all around better relationship with the companies they do business with.
  • How to Print Business Cards
    So you’ve got your new business up and running, the customers are starting to call, but you really need some basic marketing tools, such as business cards, that you can give away to customers. You’re busy running a business, so you just want to print business cards and get it over with fast.
  • Create an Eye-Catching Hook for Your Print Ads
    When people see a print ad, they usually take two seconds to evaluate it before they decide whether they’re interested in learning more. This means you need to create a great hook to pull people in to your ad. The best way to hook people is with a great image.
  • The Challenge of Being Consistent
    There are two conflicting yet completely true pieces of advice many companies have to be aware of: always be prepared to update your image, and be consistent.
  • Know What Questions to Ask
    Question are always good at getting people into your advertisements, but only if you ask the right kind of question, and to do that you need to know what types of questions there are.
  • The Mark of a Quality Brochure
    No one wants to spend the money you need to design, format, write, and have a batch of commercial printing done for brochures, just to see people never bother to pick them up and read them.
  • Trust and Testimonials Go Hand in Hand
    The chief goal of any company is to get people to trust them. When I go into a store and buy something I’m trusting that they’re the best person for me to buy from. For some businesses this is easier to come by, because the kind of trust you need is different.
  • Increase Your Sales by Narrowing Your Scope
    Some people seem to think that you need to target the largest pool of people possible to have the greatest success with your business. Sure you’ll be spending more money on those massive commercial printing orders, but you’ll be able to send out postcards or brochures to so many people of course you’ll gain more business because of it.
  • What Are You Offering?
    It’s all about the offer. It doesn’t matter what kind of advertising you’re talking about. If you don’t have a good enough offer people aren’t going to care about you.
  • Color Printing on Colored Paper
    When you design a brochure or other marketing piece with color printing in mind, you usually don’t think much about the background of the paper, right? You’ve probably assumed you’ll be using white or an off-white color to best show your colors. When you print on white paper, you know what you’re going to get. But white paper stock is not always the best choice.
  • How to Make Testimonials Shine
    The question here isn’t whether or not testimonials work. Almost nothing else can improve any form of commercial printing as much as the testimonial. Here is someone’s word explaining to people how satisfied they were by your company, and hearing a compliment from a neutral party is always going to look better than listening to a company compliment themselves.
  • Knowing the Limits on Ad Designs
    The advice on design I’m about to give applies to any kind of advertisements, no matter what style it is. It doesn’t matter if you prefer brochures, the simple business card, or a large poster as the centerpiece of your commercial printing, there are still common design elements that all of these greatly varying forms of advertising share.
  • Ways to Dodge Costly Printing Mistakes
    No matter what kind of advertisement you plan on doing, the process of designing the ad, getting the color printing taken care of, and the final product sent out to the public can be a long journey fraught with potential for mistakes.
  • Know about the Commercial Printing Guide
    When you want to print brochures, flyers and other marketing materials, you might think it’s best to try to save money by printing them yourself.
  • Improve Your Presentation
    The sales presentation can be the backbone of a strong marketing push, and can do wonders to help push sales, but a presentation isn’t always the easiest thing to do successfully. You have to really engage people and send out a strong message people want to listen to.
  • How to Implement Your Marketing Strategies
    Researching the latest and greatest ways to implement effective marketing strategies is usually not the problem when it comes to failed marketing campaigns. The actual implementation itself is generally what holds people up.
  • Marketing in Your Free Time
    You might have the weekend off, but that isn’t any reason to stop promoting your business. A small business owner is going to eventually come to realize that if you really want to get your sales going you’re going to have to embrace your marketing a lot more than most companies.
  • Rules of Color in Print Design
    Researching the latest and greatest ways to implement effective marketing strategies is usually not the problem when it comes to failed marketing campaigns. The actual implementation itself is generally what holds people up.
  • Updating Your Image
    Ever sat around with some friends and gone over what was popular back when you were younger? Depending on your age you might go over the tie-dye, laid back look of the sixties, the bellbottom, platform shoes look of the seventies, or maybe the techno, wildly colored hair and shoulder pads of the eighties.
  • Look to the Future
    Marketing isn’t really about what’s going on in the moment. A truly effective form of marketing is going to be focused far more on the future than what is right in front of you at this moment. Your color printing should be done with the future in mind and how this is going to affect you in the long run.
  • Research is Only as Good as How You Use It
    Any worthwhile company is going to know that they need to do a lot of research if they want to stay around for long. When it comes to the products you make, improving the products that you currently have, the commercial printing you focus on with your advertising, and the areas that you concentrate your marketing, you need to know what people think.
  • Do Not Let the Competition Scare You Away
    Even if you don’t know much of anything about video games I’m guessing you’ve probably at least heard in passing the name World of Warcaft. The level of success this game has managed to achieve is something that has drawn a lot of attention of the years.
  • Keep Up With Your In-Store Marketing
    A very important and effective form of marketing is the in-store marketing. This extends to everything within your store that will encourage people to buy something. Whether this is using color printing to put up some banners directly advertising a product, or specifically positioning certain end caps to best display a new product, it is all designed to get people interesting in buying.
  • Are You a Specialist?
    The temptation is always there to get into as many parts of the marketplace as you can. All that business is out there waiting for you to snap it up if you make sure your company performs as many functions as possible.
  • 5 Ways to Enhance Your Brochures
    Many business owners fret every time they turn over their brochure printing project to get printed. They worry about whether they designed the brochure right, or whether they used enough images. They are concerned about how the pictures and fonts will look on the finished products.
  • Color Trends for 2008
    Designers should always know what colors are popular – and which are about to become popular. Color permeates every aspect of a designer’s life. Every brochure, logo, and website that a designer works on must have the right colors, used in the right ways. Without a firm knowledge of the current trends in color, a designer can quickly be placed on the back burner of the design world.
  • Developing Your Sales Message
    No matter how good your advertising materials are, you still need to have a personal message that you can convey to customers. There is still no better way to make a sale than with some good old fashioned conversation. Brochures and fancy ads alone will not cut it.
  • Use the Right Words to Get a Better Response
    So you have got a great medium to reach your audience. Your ad has all the graphics spiffed up to attract attention and you have a great eye-catching photo. You know people are looking at it. But no one is responding. What’s going on?
  • Making Your Letterhead Look Good
    When a small business owner thinks of the essential items that they need, many of them forget about the letterhead. Others simply overlook the importance of the letterhead. But a company’s letterhead is truly an essential piece to their business identity. It sets the stage for everything else that follows.
  • A Bird In Hand
    Are you spending thousands of dollars on print marketing and just not getting the results you expected? It may be a flaw in your design or it may be the result of a misstep in your initial planning.
  • Copy Critical in Ad Campaign
    Most people assume that effective advertising is based on the actual size of the advertisement and its flashiness. While these do help get your ad noticed, the actual copy and words that make up an ad are critical.
  • Give Them Something New
    People like things they know and understand. People like shopping at companies that have proven themselves to be worth their time. This is a safety net most shoppers will gravitate towards if they’re able to. Why take a chance with a company you’ve never dealt with if you know that the company you’re currently shopping at does everything you want it to?
  • Creative Business Card Ideas
    Sometimes a plain white business card just won’t do. If you are in a creative field, like art, you can be more adventurous with your business card design. You would expect a graphic design business card to be more creative than a lawyer business card.
  • Let Your Personality Shine Through
    For the small business owner, every little thing is going to count.

    You have to be aware of every opportunity for effectively marketing yourself and your company. If you don’t have the budget for the huge marketing campaigns it makes the little forms of marketing even more important.

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