Kaye Z. Marks's Articles

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  • 3 Offline Advertising Techniques That Work
    Many marketers these days have changed their focus from offline marketing to online marketing. But leaving offline opportunities is a big mistake. Offline marketing strategies are generally more personal, and if you’re more personal with people, they’ll feel like they know you and will be more apt to buy your products or services.
  • 5 Ways to Enhance Your Brochures
    Many business owners fret every time they turn over their brochure printing project to get printed. They worry about whether they designed the brochure right, or whether they used enough images. They are concerned about how the pictures and fonts will look on the finished products.
  • A Bird In Hand
    Are you spending thousands of dollars on print marketing and just not getting the results you expected? It may be a flaw in your design or it may be the result of a misstep in your initial planning.
  • A Misconception About Advertising
    Everyone knows that in order for your marketing campaign to work, you as a business owner or advertiser should put out there attention-getting ads with either an appealing brand name or an offer that your clients can not resist. Your clients and prospects not only would be riveted to your ad, but they will surely remember it.
  • Ads Take a While to Start Working
    Many factors affect how long it will take for an ad campaign to start working. In other words, people want to know when they’re going to start seeing money pour in from new customers and the answer is: there is no definitive answer.
  • Advertising Your Startup Business
    Sometimes what creates a long lasting impression in any customer’s mind is not just the product being sold. Watch any commercial, any ad campaign, and a noticeable trend can be seen: they are flashy, funny, eye catching, memorable, and rarely for just the product or service. Making a customer remember you can be one of the most important details with any business, even more so for a fledgling company just getting onto its feet.
  • Advertising: Do not just Do It, Make It Work!
    Advertising they say is a necessary evil. They say that it is just a waste of dollars so some view it as something that is not important at all. Know what? They are mistaken.
  • Analyzing What Your Design Says About You
    Design is always part and parcel of what makes your marketing campaign successful. As a graphic designer, half of your task is to make sure that not only do you make it easy for your target audience to understand your message, but to direct them also to your message.
  • Anticipation is Your Best Business Buddy
    If you are starting a business, one of the most effective advertising techniques you can use is what is called “anticipation marketing”. This is the technique of getting customers’ attention without telling them what you are all about. You see it all the time in television and at the movies.
  • Are You a Specialist?
    The temptation is always there to get into as many parts of the marketplace as you can. All that business is out there waiting for you to snap it up if you make sure your company performs as many functions as possible.
  • Are You Barking Up The Right Tree?
    If you want to spend a lot of your budget on your marketing campaign and get minimal results, then you would probably want to try mass marketing. But if you want to have a more effective, less costly, and yet get better results with your color printing ad, then you’re better off advertising to a niche market.
  • Are You With A Professional Full Color Printing Company?
    Whether you are a graphic designer or a business owner, choosing the most suitable commercial printer for your full color printing job is one of the most important factors for a successful marketing collateral.
  • Avoid Using The Word Quality for more Effective Ads
    It is not always true that when you use the word ‘quality’ in your print ads, you are assured of leads for your business. Sometimes, using the word too much can give you more losses than gains.
  • Basic Information about Printing
    Most businesspeople do not know much about the fine art of printing. They simple design their advertising literature, and send it off to their commercial printer, where they will work their magic and produce the amazing results. However, it is a good idea to get a good grasp of the basics of printing, because doing so can help you make better designs for your marketing materials.
  • Battling Stereotypes
    Stereotypes abound, and probably always will.

    People are inclined to settle into an easy to understand view of what a company is, even if that view isn’t very accurate. Part of this is the cold corporation. The idea has been repeated over the years of a heartless company that only cares about profits. They’ll do anything in order to boost up their sales with little concern for the actual people who are providing them with these sales.
  • Beyond the Fad
    Brochures are an old standby of print advertising and color printing. They’ve endured the test of time, but sometimes they get overlooked in the rush to hop on the latest marketing bandwagon. Some will say that brochures just aren’t as hip and sexy as their online oriented alternatives.
  • Branding For A Business-Consumer Relationship
    A primary fact that should be at the hearts and minds and behind all the efforts of every advertiser is that a brand establishes the relationship between a business and its consumers. Whether you have a strong faithful relationship or a weak seasonal relationship with your consumers would depend entirely on your brand and your management and maintenance of its overall image.
  • Break Free from Cliches
    When doing your marketing tool, do not ever think that clichés can get you the results you expect. This is just one of the biggest hoaxes in marketing. Including clichés in your ad copy is like that, a cliché.
  • Breaking Free from Using Clichés
    Bear with me for a moment, and read the following four lines. Then I will get to the point of this article.
  • Bright and Unconventional Color Printing Advertising Techniques
    Nowadays, there are a lot of innovative ways to advertise especially with the advent of the digital technology. As a matter of fact, most of the marketing strategies engage the use of the Internet to reach out to their target clients.
  • Bring Your Company to Life with Color
    Your Company Has A Personality All Its Own

    Just as with people, each company has its own personality. Some companies are exciting, whereas others are boring. From your web site to the logo on your physical color printing, each aspect of your marketing strategy contributes to formulation of the corporate personality.
  • Building a Working Relationship with Your Printer
    The world of business can be broken down into relationships. Ultimately, it comes down to the relationship between a customer and the business providing a product or service. Within each business, are even more relationships.
  • Building an Identity
    Being successful in your chosen field depends largely on the image you have. If you were able to build an identity that speaks of hard core professionalism and expertise, then you would definitely stay in your business for many years to come.
  • Building Your Startup Business
    What is the key to most successful businesses? Marketing. After all, you can have the best product in the world, but if no one hears about it, it is not going to matter. Unfortunately, not everyone can afford to put a 30 second spot on the Super Bowl. That is where commercial color printing comes in to play.
  • Choosing A Commercial Printer
    The most important decision you are going to make as a marketer is to choose the right printer for your project. Whether it is a professional commercial color printing company with the most expensive rates, or the guy around the corner that provides instant printing, your ad’s success depends a lot on your commercial color printer.
  • Color Printing on Colored Paper
    When you design a brochure or other marketing piece with color printing in mind, you usually don’t think much about the background of the paper, right? You’ve probably assumed you’ll be using white or an off-white color to best show your colors. When you print on white paper, you know what you’re going to get. But white paper stock is not always the best choice.
  • Color Printing, Defined
    When you need a commercial printer for your marketing collateral, it is but natural that your printing house would ask you a lot of questions about your requirements. Moreover, sometimes it can be difficult to answer most of them questions if you are not familiar with the words. In addition, most of the time, the terms can be a bit confusing for a nonprofessional like yourself.
  • Color Printing: RGB and CMYK
    Color is color, right? Wrong! Depending on your application and use, there are two main color referencing formats you will come across: RGB and CMYK. These two color formats are for completely different uses, but the result of the two formats is the same to our eyes.
  • Color Trends for 2008
    Designers should always know what colors are popular – and which are about to become popular. Color permeates every aspect of a designer’s life. Every brochure, logo, and website that a designer works on must have the right colors, used in the right ways. Without a firm knowledge of the current trends in color, a designer can quickly be placed on the back burner of the design world.
  • Color Your Ads Right
    Do your colors say the right message to your clients and prospects?

    Believe it or not, your choice of colors does make a difference in how your target audience receives your message. When done right, your colors can actually help you convey the right message that brings out the brand that you would want to be recognized.
  • Color Your Way to Success
    Building a successful business is no piece of cake. It takes a lot of planning, re-planning, and a whole lot of hard work to get it off the ground. Then, once you think your business is going to survive, you still have to build it up some more and expand it.
  • Commercial Printing Paper: Brightness, Weight, and Coating
    The commercial printing industry has a language all to itself. For anyone diving into their first commercial printing project, this language barrier can be intimidating at best. For example, the type of paper you choose to print on has a number of key descriptors: brightness, weight, and coating. Each of these describes the different aspect of the paper and will help you choose which kind of paper you need for your printing project.
  • Compassionate Designing
    Designing your marketing materials is all about enhancing that passion, not only to make a superior design, but to serve your clients and users well by creating a design that they really need and demand. With your postcard marketing design, for example, it is all about valuing your users and clients’ experiences and opinions as something useful and helpful in creating your design.
  • Copy Critical in Ad Campaign
    Most people assume that effective advertising is based on the actual size of the advertisement and its flashiness. While these do help get your ad noticed, the actual copy and words that make up an ad are critical.
  • Corporate Branding vs. Personal Branding
    Personal branding is all about you. It is something that any of us can relate to because it is what other people see as a reflection of our identity and values.
  • Create an Eye-Catching Hook for Your Print Ads
    When people see a print ad, they usually take two seconds to evaluate it before they decide whether they’re interested in learning more. This means you need to create a great hook to pull people in to your ad. The best way to hook people is with a great image.
  • Create Ripples With Your Advertising
    In any type of advertising, whether color printing or the media, the key to marketing effectively is to be in the same wavelength as that of your target audience. It does not matter how great your design is or how appropriate your message, you would not get their attention if your target clients are preoccupied with something else.
  • Creating Brochures That Speak For You
    Many times, when potential clients look at your brochure, they do not know you very well. This is their first impression of your company and your products or services. They are looking for information on how you can help them. Therefore, your business brochures should speak for you.
  • Creative Business Card Ideas
    Sometimes a plain white business card just won’t do. If you are in a creative field, like art, you can be more adventurous with your business card design. You would expect a graphic design business card to be more creative than a lawyer business card.
  • Cross Promotions and Freebies
    How many times have you been approached by someone offering a free gift or a special discount when you buy a certain product? They might offer you a nice bowl with the purchase of an expensive set of knives. Or they might entice you to buy a bigger box of cereals for you to avail of a free gallon of milk.
  • Designing Your Company’s Success
    Developing brand identity is a vital part of succeeding in the business world. Your goal, of course, is to generate an identity that is instantly recognizable to customers, and leads them to investigate your company to fill their needs.
  • Developing Your Sales Message
    No matter how good your advertising materials are, you still need to have a personal message that you can convey to customers. There is still no better way to make a sale than with some good old fashioned conversation. Brochures and fancy ads alone will not cut it.
  • Do not Go for Just One
    As it stands right now there are four distinct forms of marketing. The first is color printing, the second is television commercials, the third is radio, and the fourth is the internet. Each one has a unique nature that separates it from the others, and you really can’t compare them very well given how different each one is.
  • Do Not Let the Competition Scare You Away
    Even if you don’t know much of anything about video games I’m guessing you’ve probably at least heard in passing the name World of Warcaft. The level of success this game has managed to achieve is something that has drawn a lot of attention of the years.
  • Do’s and Don’ts for Effective Advertising
    There are so many ways to advertise these days that it is hard to know what options to use and how to use them. Here are some quick and easy tips to effectively advertise your business or product.
  • Engaging Your Customers
    If you have ever had any interest at all in opening your own business, you are probably familiar with the term “it’s all about your customers”. That term, and many like it, is constantly drilled into the minds of all prospective businesspeople and entrepreneurs. Listen to your customers. Follow the customer’s lead. The customer is the boss. If the customer is not happy, no one is happy. And so on, on, and on….
  • Enjoy the Benefits of a Strong Partnership
    For most businesses there is going to be a busy time of the year and a slow time. There might be multiple patches of busy moments along with a handful of slow periods as well, but it’s unlikely that you’re going to be going strong at every single point in the year.
  • Event Planning: Getting All Your Seats Filled
    Your company decides to hold a big event. You need to get fifty seats filled, hundred, or five hundred. You are given the task of getting those seats full of people, and so you sit down and start to strategize on how you can go about doing it. Here are some tips for figuring out the best ways to get the job done.
  • Find the Right Balance in Logo Creation
    In a business, logo creation is as crucial as setting up a business plan. It is not as easy as going to a designer and having him create a cool, modern symbol with a ripped off tagline. Unfortunately, it goes beyond “cool”. It goes beyond what you think is the hype. Instead, it requires a deeper understanding of your business, how it can be best represented, the overall impression it leaves on its viewers and if it is sticky enough to be retained in the minds of your market.
  • Five Ways to Better Market to Women
    Although women are not always the shoppers of the house in the 21st century, they still do the majority of consumer spending in America. Every company should know how to target its product to women. Not doing so would be a monumental mistake.

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